Buy.com started a new contest called "Tweet and Seek" this past week using social media outlets. "Contestants" were asked to watch for Buy.com to submit a clue via a "tweet" via its Twitter page http://twitter.com/buy_com. This clue was to lead people to on a hide and seek type game across several websites.

The first clue was : Hint-The company-whose logo features 3 Gouldian finches-recently launched a PC line leading the way as a Smarter, Greener, Computing Company

I stumbled on the answer by accident, watching the messages to/from @buy_com - Viewsonic.

So, on to the Viewsonic.com website - What's this, a twitter bird in the footer?

This is a link over to http://www.buy.com/tweetnseek/clues.asp?site=viewsonic with the question:Question: This cold-forged aluminum spool sporting goods product shares its name with a city in Arizona.

Hint: The company that manufactures this item earns 75% of its revenue from bicycle components (its other specialty).

Spool was the magic word here - Shimano.  A search on the Buy.com website for Shimano .. first result is Shimano Sedona Spinning Reel - again, down near the bottom is a Twitter bird, leading to another clue, and another, and another ...

I won't ruin the fun, but you can check it all out here :  http://www.buy.com/tweetnseek